Episode 033: Naming a Financial Services Company – Tips & Techniques
Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming...
View ArticleClik here to view.
Naming a Retail Business
Branding Your Company Can Boost the Bottom Line Retail branding presents a unique set of challenges — e.g. creating the company name, tagline, brand story, matching .com domain name, trademark...
View ArticleEpisode 034: Rebranding Your Non Profit Organization – 5 Steps to Success
Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non...
View ArticleEpisode 035: Naming a Tech Company – Six Steps to Branding Success
Naming a tech company is a challenge, given the crowded marketplace and need for clear messaging. Today’s episode focuses on six key steps that provide a proven process for developing clear and...
View ArticleEpisode 036: Finding Brandable Domain Names for Your New Business
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and...
View ArticleHow To Come Up With A Brand Name
6 Steps for Finding the Perfect Brand Name for Your Company, Product or Service So you’ve come up with a new business concept, a new product line or a professional service. Now you’ve got to figure out...
View ArticleClik here to view.
Should I Trademark My Logo? 3 Key Steps for Success!
In theory, anything that identifies your business as the source of your products or services can be a trademark. But in practice, when we talk about trademarks, we’re usually referring to business...
View ArticleClik here to view.
Financial Services Branding
The Right Financial Brand Name Makes All The Difference Financial services branding—naming, in particular—requires a delicate balance; one that straddles the line between sounding too commonplace and...
View ArticleClik here to view.
Naming Companies – What they are and what they do
Brand Naming Companies vs. Marketing & Advertising Firms The Benefits of Hiring a Top Brand Naming Company When is a good time to engage a brand naming agency? How much does it cost to name a...
View ArticleClik here to view.
Naming a Tech Company: The Definitive Guide to the Perfect IT Brand Name
Five Tips for Naming a Tech Startup Avoid literal names… Literally! Determine your tech firm’s key value proposition Explore multiple naming strategies Screen your top naming candidates to narrow the...
View Article
